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Launching a website can be a huge undertaking. A acknowledged barrage requires managing abounding affective genitalia including content, design, business and the abstruse side. That’s why we accept created this accessible annual for you to use on your abutting website barrage or redesign.

When giving a analytical eye to the pages aural the site, ask:

It’s not a abundant attending aback addition finds a column alleged “Hello World” or a branch adage “Lorem ipsum agony sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.”

Find it. Trash it.

Such as alt text, transcriptions, argument in JavaScript functions etc…

Fill out the forms on the armpit and go through the afterward questions:

Read everything. Alike if you’ve already apprehend it, apprehend it again. Get addition abroad to apprehend it. There’s consistently article you’ll aces up on and accept to change. See if you can abate the aggregate of argument by befitting it specific. Break up ample argument blocks into beneath paragraphs. Add bright headings throughout, and use lists so that users can browse easily. Don’t balloon about activating argument too, such as alive boxes.

If your armpit administration mandates that you accept a aloofness policy, or a acquaintance us page, ensure you accept that in place.

The ‘favicon’ appears to the larboard of the folio appellation in the web browser, and your users will apprehension if your website doesn’t accept one. They accord your website believability and advice users cross to your armpit aback it’s accessible amidst their added tabs and bookmarks.

Ensuring that your website has a favicon is apparently the best basal of any assignment accepted to humanity, and yet it’s so frequently overlooked.

Responsive web architecture (RWD) is a web architecture access aimed at crafting sites to accommodate an optimal examination experience—easy annual and aeronautics with a minimum of resizing, panning, and scrolling—across a advanced ambit of accessories (from adaptable phones to desktop computer monitors).

Make abiding your website works on altered awning resolutions and all devices.

Use these accoutrement to analysis your armpit on altered resolutions:

Designing your armpit application the Bootstrap framework should break abounding of these problems.

Check angel pixelization on altered displays, accurately high-resolution displays like Apple’s Retina Display

The best frequently disregarded arresting architecture aspect is the 404 page. If a user requests a folio that doesn’t exist, your 404 folio is displayed. This may appear for a array of reasons, including addition website bond to a folio that doesn’t exist. Get your users aback on clue by accouterment a advantageous 404 folio that directs them to the home folio or suggests added pages they may be absorbed in.

Another arresting architecture abode is blockage your forms for validation. Try appointment abnormal advice in your anatomy fields (e.g. lots of characters, belletrist in cardinal fields, etc.) and accomplish abiding that if there is an error, the user is provided with abundant acknowledgment to be able to fix it.

Has a annual testing done via feedbackarmy.com and usertesting.com or do it yourself.

This is important as barter bead abstract websites to go to competitors. Alike testing with 5 users can acquisition 85% of the annual issues. These websites accomplish annual testing simple and affordable.

Website achievement is absolutely analytical to all-embracing user experience, abnormally accustomed the prevalence of adaptable and acknowledging websites.

This is addition one of those things that you absolutely should be accomplishing as allotment of your development action (before and afterwards launch), but it’s never too backward to put your website through its paces. Achievement can about be optimized by authoritative aerial value, low accomplishment updates, and changes.

Here are some accoutrement that you will acquisition helpful:

Check all appearance types:

Use these accoutrement to analysis your armpit on altered resolutions:

Just aback you anticipate your architecture looks great, pixel perfect, you analysis it in IE and see that aggregate is broken. It’s important that your website works beyond browsers. It doesn’t accept to be pixel perfect, but aggregate should work, and the user shouldn’t see any problems.

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It’s one affair to adapt your content, but do yourself (and your users) a huge favor and analysis that the links in your website go about allusive — or at atomic don’t 404.

Again, The W3C accept appear to the accomplishment with their W3 Articulation Checker or Xenu tool. This annual crawls your website and looks for burst links. Pro-tip: access your development URL and see what comes up (though the Articulation Checker may not assignment if your development armpit is bound down).

Now, it should be mentioned that while the Articulation Checker is air-conditioned handy, annihilation beats activity through your armpit manually, and absolutely beat on the links – abnormally if you’ve congenital some custom functionality.

You can use the acknowledging testing accoutrement mentioned aloft to do antecedent adaptable testing, but they are not perfect. To absolutely see how your armpit looks on assorted adaptable devices, you gotta amount it up manually.

So use your families, friends, and co-workers phones and tablets to see how your armpit looks. Booty screenshots on their accessories and email them to yourself if you see any errors.

Site acceleration decidedly affects your Google rankings and about-face amount of your visitors. Accomplish abiding it’s snappy, no exceptions.

BONUS: Optimize your images.

Up to 80% of your page’s bandwidth is acclimated up by images. Optimizing it provides one of the best allotment on your time.

Smushit can automate this.

Give yourself added time than you think, unless you accept done this before.

Capturing leads is arguably the best important affair your website can do. Analysis you accept advance abduction in place, and all your forms are working. Accomplish abiding analysis leads are advancing through to your CRM.

BONUS: Analysis your emails are actuality delivered to all TLDs including Hotmail, Gmail, Yahoo, and AOL. Plus analysis your emails attending acceptable on adaptable devices.

Keyword research: Accept you acclimated Google’s Keyword Research Tool? Be abiding to accede searcher absorbed and difficulty, aces 1 keyword per page, and you’ll about appetite to alpha with lower-volume keywords first.

Titles and meta-data: Your folio appellation is the best important aspect for SEO and is additionally important so that users apperceive what’s on the page. Accomplish abiding it changes on every folio and relates to that page’s content.

<title>10 Things To Accede Aback Choosing The Absolute CMS | How-To | Smashing Magazine</title>(source)

Are all of your appellation tags ~65 characters or less? Appellation tags over this will be truncated in results.

Meta description and keyword tags aren’t as important for SEO (at atomic for the above chase engines anyway), but it’s still a acceptable abstraction to accommodate them. Change the description on anniversary folio to accomplish it chronicle to that page’s agreeable because this is about what Google displays in its chase aftereffect description.

<meta name=”description” content=”By Paul Boag Choosing a agreeable administration arrangement can be tricky. Without a acutely authentic set of requirements, you will be absorbed by adorned functionality that you will never use. What again should you look” />

Are all of your meta description tags ~155 characters or less? Meta description tags over this will be truncated in results.

Internal linking: Are you bond to your centralized pages in an SEO-friendly way? Are you anecdotic the folio you’re bond to in the ballast text, so that both users and chase engines accept what it’s about? I acclaim not application ballast argument in your all-around aeronautics because it can attending like over-optimization. Stick to in-content links instead.

Off-page SEO: Accept you started off-page access and began architecture links? This is the hardest, best important aspect of SEO!

Have you looked at adversary articulation profiles?

This is the easiest way to get started with articulation building. This way, you can see what affectionate of ballast argument they’re using, as able-bodied as how and area they’ve been accepting their links. Input adversary domains at Articulation Diagnosis, Accessible Armpit Explorer, Ahrefs, Majestic SEO and LipperHey.

Start blogging afore you barrage your website. This will get your armpit accepted by Google (SEO), and will accord some agreeable for readers to go over aback they access during barrage date.

Make abiding you abide blogging alike afterwards the armpit is launched, blogging is an advancing process.

You should annals all your amusing media backdrop and get them set up with contour images, awning pages, links aback to your website, and alike a few posts.

If you appetite to aggregate chase or annals amusing media sites analysis out Apperceive Em.

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Webcast, November 2nd: How to Get Your Lost Rankings Aback in Google (Quickly!)

To acceleration up amusing media syndication, booty a attending at alliance automation below.

A columnist absolution can be advantageous aback ablution your website, but don’t await on it to get you best up. Personal access with journalists will get you abundant further.

If you are activity to do a columnist release, acceptable alliance is important to ensure you get some exposure. Beneath are a few casework to advice you get your name out:

Using IFTTT, you can calmly syndicate your blog posts to your amusing media properties. See how in the beneath video:

Social bookmarking sites like Reddit can get you a huge beachcomber of cartage if you get vote ups. Create an annual with the beneath sites and become an alive affiliate of the community, again aback you barrage your site, ask for some acknowledgment on the beneath sites.

Submit your website to business directories. This doesn’t absolutely assignment that able-bodied anymore and I would put it as low priority.

Put your new website URL and barrage advertisement in your email signature.

If you use a browser for emails, analysis out WiseStamp for Chrome and Firefox.

These website barrage tips are aloof what you charge to accomplish abiding that the aboriginal consequence your new website makes is the appropriate one. We ambition you the best of luck with your new armpit launch.

Adding a sitemap.xml book to your basis agenda allows the above chase engines to calmly basis your website. The book credibility crawlers to all the pages on your website. XML-Sitemaps automatically creates a sitemap.xml book for you. Afterwards creating the file, upload it to your basis agenda so that its area is www.mydomain.com/sitemap.xml.

If you use WordPress, install the Google XML Sitemaps plug-in, which automatically updates the sitemap aback you abode new posts. Also, add your website and sitemap to Google Webmaster Tools. This tells Google that you accept a sitemap, and the annual provides advantageous statistics on how and aback your website was aftermost indexed.

Installing a web analytics apparatus (like Google Analytics) is analytical for recording and barometer website achievement and about-face rates. Google Analytics alike has a accessible affection for ambience up goals to clue how abundant anniversary about-face is account for your business.

If you’re in the action of architecture a advancement for an absolute website, be abiding not to adulterate your abstracts by installing the tracking cipher on your new website while it’s beneath development. Equally, however, if you’re able abundant to leave out the tracking code, again be able abundant to bethink it aback it’s time to go live.

Here are a few analytics platforms that you ability be absorbed in:

If you’re planning on accomplishing a big barrage and spending money on marketing, you should be A/B testing (also accepted as ‘split testing’).

A/B testing is a simple randomized agreement with two variants, A and B, which are the ascendancy and analysis in the controlled experiment. It is a anatomy of statistical antecedent testing.

Some things to accede testing first:

There are a cardinal of accoutrement out there to advice you run an A/B analysis including:

This is one for the added traffic-heavy sites, but if you appetite to absolutely see what users are accomplishing on your website, you can use a calefaction map tracking apparatus like CrazyEgg.

If you add your armpit to Google Chase Console, they will accommodate you abstracts such as what are accepted chase agreement they affectation your website for.

You absolutely should do this.

You can additionally install Bing Webmaster Tools

This is article that you would achievement to accept formed into your development process, but hey, if you subscribe to Murphy’s Law again this is apparently article you should analysis afore launch, and afterwards anniversary update.

The W3 Validator is a chargeless apparatus from The W3C that will advice you accomplish abiding your cipher is up to scratch.

Free Formatter has a account of a few added validation accoutrement for altered technologies.

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If you’re in the action of architecture a advancement website, it’s acceptable that pages on the new website don’t abide on the old website – and conceivably alike the added way around. Sometimes, however, it’s aloof that the articulation anatomy is different. Whatever the case, it’s important to be thorough.

http://example.com/about-us is not the aforementioned as http://example.com/about_us.

Step One: Indexing

Open up this accessible Google Spreadsheet (“Page Redirection Sheet“). This will advice you basis and analyze old and new pages.

On anniversary row, accord every folio a name (for accessible reference). Then, account out all of your old pages and try to accumulation them by folio class (as in the example). Once you’re done, go through your new website and brace up the old pages with agnate new pages.

If a folio on the new website has a altered URL to its agnate folio on the old website, again highlight the row in chicken for accessible reference.

Step Two: Redirecting

Once you’ve accomplished indexing your armpit in the spreadsheet, accessible up the .htaccess book in the basis agenda of your website.

Since you’ve already indexed your armpit application the spreadsheet, artlessly locate your accent rows and use one of the afterward redirection rules (one per line):

301 Redirects

Use 301 redirects aback you appetite to assuredly alter the old folio to the new page. Example:Redirect 301 http://www.example.com/about-us/ http://www.example.com/about_us/

302 Redirects

Use 302 redirects aback you appetite to briefly alter the old folio to the new page. Example:Redirect http://www.example.com/about-us/ http://www.example.com/about_us/

Test your emails are advancing through from your assorted acquaintance and signup forms

If they are activity to spam, you apparently charge a transactional email annual provider.

Below are a few of the bazaar leaders:

No amount how abundant you accept tested, users are activity to do abrupt things to your website, which can account armpit errors. If you get an email allegorical about this, you can fix this proactively.

Set up a ecology annual with one of the below:

No amount how acceptable your infrastructure, sites crash. A site-monitoring annual can acquaint you afore your barter do.

If your website runs off a database, you charge a advancement strategy. Or else, the day will appear aback you affliction not accepting one. If you use WordPress, install WordPress Database Backup, which you can set up to automatically email yourself backups

BONUS: Backups are tested.

Doing backups is abortive if you never analysis them. Too abounding bodies absence this accessible footfall aback they set up their backups.

Your website should assignment with JavaScript angry off.

Users about accept JavaScript angry off for security, so you should be able for this. You can calmly about-face off JavaScript in Firefox.

Test your forms to accomplish abiding they still accomplish server-side validation checks and analysis any air-conditioned AJAX being you accept activity on.

If your website has a blog or newsreel, you should accept an RSS augment that users can subscribe to. Users should be able to calmly acquisition your RSS feed: the accepted assemblage is to put a baby RSS figure in the browser’s abode bar.

And that’s it, folks, if you absolutely went through and arrested off every point in this website barrage checklist, acceptable on you! You are a bigger webmaster than me.

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