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With alone a few canicule larboard in the summer of 2016, Drake‘s chart-topping “One Dance” seems destined to win the chase for the Song of the Summer title, but does it absolutely deserve it?

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“One Dance” is undoubtedly the best accepted new tune of the aftermost few months, but the “Song of the Summer” title calls to apperception a song that will be remembered for its complete cultural ascendancy and atypical inescapability. That’s a bar “One Dance” can’t clear.

The success of “One Dance” is actual — the additional distinct from Drake‘s anthology “VIEWS” topped the Billboard Hot 100 for 10 nonconsecutive weeks this summer — but it’s not adamantine to see that it hasn’t accomplished the aforementioned akin of cultural alteration as some of the hits of summers past.

According to Nielsen, “One Dance” has been downloaded about 200,000 times per anniversary in the aeon between Memorial Day through the end of July (with 150 on-demand audio streams counting as one download), for a absolute of 1.6 actor downloads.

Comparatively, Carly Rae Jepsen’s 2012 Song of the Summer “Call Me Maybe” had accomplished the 2 actor mark by the aforementioned point in the summer, and Robin Thicke‘s arguable but massive “Blurred Lines” had surpassed 3 actor in 2013.

For all its success, some commentators advance that “One Dance” may not be pop abundant to ability the broadest accessible audience. “It’s maybe a little bit added narrow,” David Bakula, Nielsen’s SVP of Analytics, told TheWrap. “I don’t apperceive that it has that huge, multi-format crossover that some of those added songs did.”

Indeed, while Drake‘s tune has bedeviled on audio alive casework like Apple Music and Spotify, it has fared beneath able-bodied in added formats.

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In the 2016 Mid-Year Music Address appear aftermost month, Nielsen acclaimed that “One Dance” was easily the year’s most-streamed song by the end of June with added than 286 actor plays — about 40 actor added than the agent up — admitting the actuality that it had alone been out aback April.

In agreement of authentic sales, though, it clocked in at aloof No. 6 for the year so far, abaft Rihanna‘s early-in-the-year distinct “Work” (coincidentally additionally featuring Drake) and some extra 2015 releases, including Justin Bieber‘s “Love Yourself” and Flo Rida’s “My House.”

That “One Dance” could alike appear abutting to analogous the sales of songs appear months beforehand is impressive, but the actuality that it blew those aforementioned songs out of the baptize in alive numbers makes its sales achievement assume like a disappointment by comparison.

Nielsen’s 2016 Mid-Year Music Report

“One Dance” isn’t a bright champ on radio, either. Even though it had a adequate run at the top of the Hot 100, “One Dance” has had added agitation fending off Justin Timberlake‘s “Can’t Stop the Feeling” on Billboard’s Radio Songs blueprint throughout the aforementioned period. Comparing radio play, Timberlake’s “Trolls” soundtrack cut came out on top for bristles nonconsecutive weeks in June and July.

And the bar has been raised in contempo years. It takes added than big sales — or audio streams — for a song to absolutely feel like an all-around hit.

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For instance, “One Dance” still doesn’t accept a music video to aback it (Drake reportedly attempt one in South Africa a few months back, but it hasn’t yet been appear at time of publication). That blank could be a above agency in the song’s bound success, especially aback Drake‘s video for “Hotline Bling” was a above agency in his aftermost bid for cultural domination.

That meme-worthy blow resulted in both a “Saturday Night Live” apology starring Donald Trump and a T-Mobile bartering that premiered during the Super Bowl. Not to acknowledgment the amaranthine array of GIFs online.

“Hotline Bling” felt more assured than “One Dance” does, alike admitting it abundantly never accomplished No. 1. (Almost absolutely due to the technicality that Apple Music, area the video aboriginal premiered exclusively, does not address video alive numbers to Nielsen, and appropriately does not agency into Billboard’s calculations).

In adjustment to capture the public’s abounding and complete absorption in 2016, a song has to do so on every belvedere available, including YouTube, amusing media and alive services.

“If a song is activity to ability that acme of success, it’s got to be everywhere,” Bakula said.

Bakula credibility to “Hello,” Adele’s long-awaited improvement distinct from aftermost fall, as a bigger archetype of Song of the Summer-levels of success. the British star’s carol disqualified the archive for weeks in backward 2015 acknowledgment to quotable lyrics, a august Xavier Dolan-directed video and the singer’s accepted appeal.

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Most importantly, it got bodies talking. It was so apparent that, like”Hotline Bling,” it was parodied again and again, by anybody from “SNL” to The Muppets.

Music fans, like fans of any media, have added options than anytime back it comes to how they absorb and appoint with music, and Bakula says that agency back article hits beyond the lath it’s activity to be huge.

“If you’re activity to be big, you’re apparently activity to be bigger than annihilation has been before,” he said.

And “One Dance” is big, but it’s not that big.

From Tears for Fears’ “Shout” to Drake’s “One Dance,” every summer’s better hit, according to Billboard

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