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Louis Brunet wakes up abundant beforehand than he acclimated to, but he no best hits the catnap button on his alarm.

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At his new appointment in the affection of the the annual district, which is a actual baby area of Manhattan begin on 28th Street abreast 6th Avenue, we altercate the aberration amid his above activity -- as a broker -- and his new life, as a florist.

Louis is a co-founder of an online annual commitment start-up, Ode a la Rose. Still in its aboriginal year, Ode is a baby operation with nation-wide aspirations.

"It's way easier for me to get up in the morning than aback I formed at the bank," Louis told us Ode's headquarters. "Then, I was comatose my all-overs all the time. Now, I don't snooze." Instead, he wakes up promptly at 6.30 am, and gets to work.

Louis' partner, Olivier Plusquellec, is still alive for the French advance coffer that Louis abdicate aftermost year.

Ode's irreverant, active attitude is axiomatic in the merchandizing, and is addition way for it to differentiate itself. Ode a la ROSE

The abstraction for Ode a la Rose -- a rose specialist that caters to burghal professionals attractive for aerial affection flowers, which attending beautiful, after the atrocious price-tag absorbed by so abounding online florists -- was Olivier's.

He saw there was a market, but no product, for bodies like himself -- those with disposable income, that didn't appetite to buy a cheap, soon-to-expire cafeteria bouquet, but additionally acquainted ripped off advantageous amid $100 and $200 for a appropriate agglomeration of flowers aloof because it was the alone added option.

"We knew a bazaar existed," Olivier said. "But artefact with a altered brand, that was mid-priced, didn't exist."

The business is growing slowly, with added bodies acquirements about the business through chat of aperture and Google search, like this commitment to The Standard Hotel.Ode a la Rose on Facebook

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Put simply, Ode a la Rose is a "hip" online florist. Louis and Olivier, both citizenry of France, would apparently blench at that description. But the actuality is the adjustment and affection of their roses, and the avant-garde and aweless artful of the product, anon brings that chat to mind.

Olivier and Louis railed off a account of what they hated about the bound online floral options.

"Most of the time, it will be red roses with white foliage..  Yeah, consistently red and white, and we abhorrence those... And you're ambidextrous with intermediaries, not florists.... So they don't affliction absolutely about the quality... Yes, they booty a huge agency and the affection is low because it's not approved customers..."

Quality and breeding can be begin on the streets New York. But it's generally for a price. And, what Olivier and Louis says differentiates them -- afar from amount -- from those florists, is they accept brought French floral techniques to New Yorkers. They talked about and showed us arrange of flowers that, admittedly, we'd never heard of, like the annular bouquet.

Katya Wachtel for Business Insider

Louis was built-in and aloft in Paris. He advised at Paris Dauphine University, afore admission with a Masters in Accounts at the EM Lyon, a top French business school.

Olivier was additionally built-in in France, but grew up in New York, Paris, Madrid and London, acknowledgment to his ancestor -- an departer broker who formed for assorted French companies. Olivier accelerating from HEC in Paris, additionally one of France's top business schools.

Olivier, who has now formed in cyberbanking for ten years, said he saw assignment in the cyberbanking area "as a agency rather than an end." Alive in accounts was article he said he "needed to go through" afore he could accompany his own business projects.

Louis pursued accounts because he had advised it, and while he enjoyed the work, he said he had never been captivated by the abstraction of alive for others, on what he alleged one-shot deals. He added begin he capital to be his own boss.

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"I enjoyed walking through the doors in the morning at the coffer because I knew I was activity to accept a acceptable time with my colleagues, which is apparently what I absence the best in my accepted job," Louis said.

"But today I adore it abundant added because I feel I'm accomplishing article that affairs for me and that I ascendancy myself. At the bank, although I was alive on actual absorbing companies and deals, they weren't abundance so in the end I didn't absolutely affliction about what was activity on. This is the huge aberration amid active your own business and alive for others."

Which is why aback Olivier presented the abstraction to Louis, Louis had little averseness in abrogation the bank, alike alive he would booty an astronomic pay-cut. For the time actuality at least.

Katya Wachtel for Business Insider

The Ode a la Rose appointment is basically one allowance on the third attic of a architecture on 28th Street in Chelsea, a amplitude of alley that is apparently the alone allotment of New York that manages to smells acceptable all summer long.

The appointment is far cry from the French advance coffer in midtown area Louis acclimated to absorb his days, which had across-the-board angle of the southern end of Manhattan, from Central Park to his accepted workplace.

Apart from the outlook, and the chargeless lunches, Louis says he misses alive with bankers, who assignment and accept a accurate business environment. "People we accept to assignment with today, do not accept this accurate accomplishments in their way of accomplishing business," he said.

Both of the adolescent men accept their accomplishments in cyberbanking makes them bigger entrepreneurs, abnormally aback it comes to fundraising. "We're speaking the aforementioned language," Louis said.

"We apperceive what their apropos are," Olivier added. "It's abating for them too."

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They say there are not attractive to be a adjacency florist. "We appetite to advance a civic network," Olivier said. They are currently in a accompany and ancestors fundraising round.

Later that day, aback at the Business Insider office, we were watching President Obama altercate yet addition debt beam impasse, and we anticipation that at the actual least, the Ode a la Rose boys charge attending at what's activity on in accounts now -- in Greece and Europe, the debt ceiling, layoffs -- and feel so blessed to be out of that world. Or in Olivier's case, about to be out of it. I emailed them and asked.

"Actually it makes us alike added nervous," Olivier replied. "We are currently in the action of adopting funds and if the Euro area implodes, this would acceptable accept a adverse appulse on us."

Louis, who's afterward the European crisis with a hawk-eye, was added optimistic: "I assumption I'm an abiding optimist and I consistently appear to anticipate people/governments will acquisition solutions (even if they accept to accomplish adamantine decisions)." 

Now their accent takes a altered form.

"I'm not 'stressed out' as much," Louis said aback we aboriginal visited the Ode a la Rose office. "But I'm consistently anxious. Right now its 24 hrs a day."

But he maintains that "it's abundant added fun" now, than aback he was a Wall Streeter, admitting the all-overs over the startup's success.

"And," he reminded us as we absolved out assimilate 28th Street, on a decidedly hot day, "I can abrasion shorts to assignment now."

Katya Wachtel for Business Insider

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Katya Wachtel for Business Insider

Katya Wachtel for Business Insider



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