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Posted on Tuesday, Sep 26th 2017

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Analysts appraisal that the cardinal of bodies in China who use online aliment acclimation casework will abound from 256 actor bodies in 2016 to 346 actor this year. Aliment commitment companies currently awning 1,300 cities in the country. Analysts appraisal that the bazaar will be account 240 billion yuan (~$37 billion) abutting year. Billion Dollar Unicorn Ele.me is a arch amateur in this segment.

Ele.me’s Offerings

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Shanghai-based Ele.me, which translates to “Are you hungry?”, was founded in 2008 by Zhang Xuhao, a automated engineering apprentice at Shanghai Jiao Tong University. The abstraction for Ele.me came to Zhang back he was clumsy to accretion anyone to bear aliment one night at the university. Soon, Zhang launched an online aperture Ele.me that allows users to adjustment commons from restaurants. Initially Zhang, forth with his co-founders, visited restaurants abreast the university campus and got them to assurance up on the platform. As the account of its alms spread, Ele.me broadcast to assorted university campuses and cities.

Today, Ele.me operates in 260 cities beyond China and has tie-ups with added than 300,000 restaurants. It annal about $9.5 actor in circadian orders from its 40 actor customers. It employs added than 10,000 bodies to advice accomplish these orders.

Ele.me’s Financials

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Ele.me accuse a fee from the restaurants for orders placed through its platform. Aftermost year, it had candy about $192 actor of aliment orders. Recent estimates of $9.4 actor circadian in transaction amount betoken a run amount of over $3 billion. Ele.me’s agency amount is still not known, but it was appear that it was aggravating to accession its fee to 5% aftermost year. At 5% fee, it is trending at anniversary revenues of $171 million.

Ele.me is still not profitable, and Zhang thinks that it is still too aboriginal to anticipate about profits. Profits are ambiguous because, like rivals, Ele.me is additionally spending heavily against chump acquisition, alms abundant discounts, and college agent incentives.

Ele.me has been adventure adjourned so far with $3.3 billion in investments from Alibaba Group, Sequoia Capital, Tencent Holdings, CITIC Capital Holdings, and Hualian. Its latest allotment annular was captivated in June this year, back it aloft $1 billion primarily from Alibaba. The annular admired Ele.me at $6 billion, acceleration its 2015 valuation.

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Till recently, there were three big players in the Chinese aliment commitment bazaar – Tencent-backed Meituan Dianping, Alibaba-backed Ele.me, and Baidu-backed Waimai. Meituan is the better amateur with 45.2% bazaar allotment followed by Ele.me’s 36.2% share. Waimai came in a abroad third at 6.3% share. But recently, Baidu appear affairs to avenue the aliment commitment market. It awash Waimai to Ele.me for an estimated $800 million. It appears to be a heavily discounted auction because that Waimai’s appraisal was estimated at $2.5 billion aftermost year. The accretion will advice Ele.me attenuated Meituan’s lead.

Overall, the aliment commitment industry needs to amount out how to accomplish its business archetypal profitable. The accumulation botheration is not belted to China. Global players are additionally adverse a agnate issue. Commitment Hero, which afresh went public, appear revenues of $330.7 actor and losses of $178 actor aftermost year. The aggregation is currently trading on the Frankfurt Stock Exchange at a appraisal of $5.5 billion. Commitment Hero’s appraisal additionally puts a catechism mark on Ele.me’s accepted appraisal as it is about bisected the admeasurement in agreement of revenues, but boasts a college valuation.

More assay and assay of Unicorn companies can be begin in my latest Entrepreneur Journeys book, Billion Dollar Unicorns. The appellation Unicorn was coined in a TechCrunch commodity by Aileen Lee of Cowboy Ventures.

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This articulation is a allotment in the alternation : Billion Dollar Unicorns



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